001 · gene_red

Qualitative

Source

Poster from Better Call Saul — the world’s second best lawyer, perhaps, but undeniably the world’s best TV series, so it gets to go first.

Meet Gene Takavic: a perfectly ordinary man running a Cinnabon in Omaha, helping elderly folks with their wheelchairs, keeping his head down, and doing absolutely nothing wrong. Nothing to see here. “So after all that? A happy ending.”

And yet — one red coat. The only signal in an otherwise black-and-white world.

Palette

# HEX Color
1 #000000 Black
2 #B11522 Crimson red

Type

Qualitative

Use cases

  • Binary contrasts: up/down, positive/negative, treatment/control
  • Highlighting a single signal against a dark or neutral background